Post Feminist Vs Feminist view of Britney Spears Toxic

In a feminist's point of view Britney Spears Toxic music video would

• Confirm typical stereotypical representations of women's jobs
• It capitalises on her sexuality
• The video is very provocative making it a inappropriate example for younger generations
• She uses the 'Chameleon Effect' with her various costume changes showing that she can't just use her talent to sell records she has to change her style to do it.
• She demeans herself by exposing her body as it is the only way for her to sell records
• As 'sex sells' she is being pressured in the industry to reveal her body to make money
• The male on the air plane shows a realistic representation of men
• When she is holding onto the back of the guy on the motorcycle it could show that she needs a male to do it and to protect her

In a Post-Feminist's point of view the music video would

• Subvert female stereotypes as she dominates all the males and is in control of every situation
• It shows Britney to be strong and aggressive i.e when she pushes the man to the floor, it connotes her own power and dominance as well as showing her sexual empowerment.
• She subverts the stereotype roles of air hostesses
• She is dressed as a dominatrix and changes her costume often showing the 'Chameleon effect' and how it empowers her.
• The fire in her video is a visual metaphor as it represents her as hot and confirms her female sexuality and passion
• It is also a euphemism for the female orgasm