Textual Analysis of T.O.P-Turn It up

This music video is a stereotypical example of the rap genre based on American rap videos.The entire video is in black and white. The opening shows a mid shot of T.O.P facing the back in a white suit, the scene then changes to a girl dressed in a marching band uniform banging a drum in time to the beat. The rest of the opening switches between different scenes of women in tight black leather body suits. One is tied to a spiderweb and two have aces pained on their cheeks and dance provocatively.

The scene then focuses on T.O.P in chair with lots of women surrounding him dancing as he says the line "I'm the biggest pimp T.O.P" which is the first line of the song. The scenes then flick between T.O.P rapping and the girls dancing provocatively. At one point he is sitting in a chair whilst a girl is next to him dancing and then begins to lean over onto him. The girls being dressed and doing this also help to gratify the male audience. He says a line " Kung Kung Kung" which in korean is often associated with when you pop your chest. However in the music video 3 target shooting cut outs in the shape of women are shot in the chest as this is said. In the music there is a part that sounds like going down a piano scale, as this is heard a girl is seen lying over T.O.Ps lap as he pretends to go down a piano scale on her back with his hands.
Also when he says the words " Monkey magic" a monkey is shown holding a guitar linking the words and images once again.

In the 2nd verse he begins to mention various designers names such as Galliano and Louis Vitton and shows examples of their products on him. Which is showing his wealth and status which is stereotypically linked with rap artists. His clothes begin to swap in the scenes between a white suit and a black suit as well as a sports car being shown. T.O.P is seen lying on the boot of the car posing once again showing his status and wealth. The end of the video shows a mid shot of him sitting in the chair with a smug expression. As the last beat is heard, he does his signature move of lifting up one eye brow.

The music video gratifies the female gaze through T.O.P's appearance. In a feminists point of view this music video stereotypes women as sex objects and being controlled by a patriarchal society as they all seem to belong to him. However in a post feminists point of view the women are dancing by themselves most of the time and not surrounding him which allows them to go against the stereotypes of women being passive and being in control of the male gaze.