Feedback

Jasmin, I am happy to see that you are up to date with the research and planning work. You have also made an excellent start with the ancillary tasks - well done.
Targets: 1) you and your group must make every effort to get up to speed with your video production work as your group is falling behind the other groups 2) use peer and self assessment to make any necessary improvements to your production work.

Snow conditions

Due to the recent snowy conditions the center where we have acess to the tricaster technology
was shut so we wernt able to do our filming on the 2nd of decemeber however it has been rescheduled for next week so hopefully we shall have it next week.

Thursday 2nd december

So on Thrusday we shall be filming the lip syncing scenes with our performer and guitarist to finish filming the nessicary scenes to complete the music video.
we plan to be using Tricaster to assemble a professional looking surrounding in our video

Album Tracklist & Title

We cam to a decision on our album name which will be called The Forbidden Fruit and we have chosen the track titles which are called

1)The Forbidden Fruit
2)Wrong Song
3)Say What You Want
4)End Of The Day
5)Never Tip A Waitress
6)Cliffs Of Insanity
7)Lets Get Away
8)Shame On You
9)The Worst Things
10)Eevee
11)Above & Below
12)I'm A Snake

Experimenting around on photoshop

For the past week we have been experimenting on photoshop airbrushing our main model noor's skin and exprimenting with backgrounds, here are a few examples of these
Before
After
Before
After

Updates

During the half term we went into central london and filmed our scenes in trafalga sq, lecister sq for the fun fair scene and westminister area and st james.

However due to time constraints our original performer jack was not able to participate in the filming and so we had to replace him with our new performer michael who has now replaced Jacks role.

We are currently finishing up the filming in the general office and the bedroom and then we shall begin making our final composition.

on the 10th 12th and 16th of November we have been working on our album cover by experimanting different ways off photoshopping our performers skin

Feedback

Jasmin, this is a nicely organised blog in which you have made good use of multi media. You now just need to upload your vox pops and include examples from your storyboard. Well done for all your hard work so far!

Vox Pox

we asked a variety of questions and have a variety of differnt people give their oppinions and created a vox pox of the reults based on music videos

History of Music videos + Thriller influence

-MTV was one of the key factors into the dominance of the Music video
-The first ever video was Video Killed The Radio Star by The Buggles
-As MTV was broad casted 24:7 music videos were required to be made
- A lot of controversies surrounded music videos as many thought it was a new era for pop music , however some belived it took away the importance of the artists voice and forces you to concentrate on their looks





Michael Jackson's music videos were seen as a revolution for music videos as videos such as Thriller began to become mini movies. Thriller included a lot of intertextual references to horror films and used a lot of homage and pastiche elements of other films and combinding it with his music and dancing to create a feature film music video.



Thriller was a 14 minute music video released in 1983. It was voted most influential music video of all time.

Equiptment and Prop List

Equipment List:

- Video Camera
- DSLR Camera
-Adobe Premier
-Adobe Photoshop
-Tripod
-Studio Lights + spot lights
-Tricaster

Props:

-Smart clothing(office wear ) Noor, Casual clothing for all performers
-computers
-Messy room- clothes everywhere, mobile phone,straighteners
-Food-resturant scenes
-Tables-resturant scene

Inital photos taken for Cd cover +Poster

Equiptment we used

Lyric analysis

lyric analysis

View more presentations or Upload your own.

Reaseach into potential music channels to air my video

Having done research into the music idustry and various channels that broadcast music video i have come to the conclusion that these few channels would be the best for streaming my music video. All of these channels are broadcasted on freeview and sly making it acessable to a wide audience so they video would get loads of exposure.

Viva:

VIVA is a 24-hour music and entertainment channel launched in 1993 in Germany.
some of the prgrammes that would broadcast my videos are;
Official UK Charts. etc


The Box:
The channel is one of many within the Box Television network, a joint venue between Channel 4 and Bauer Group. The channel mainly broadcasts music videos.

here is a list of the programmes they would show my video on.
All The Hits, All The Time!
Non-Stop Hit Music Now
Box Breakers
VIP Track Of The Week
Fresh Picks!
The Crush (with KFC Krushems)
This Week's Hottest US Stars: Top 20
Guess The Superstar
Hit40UK
Video Airplay: Top 20
BoXfactor Party Mix!

MTV :
MTV is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs.

Plan of action

We shall be scheduling times with all 3 of our performers

Noor,

Michael

and Kurt


and try to create a scehdule we can all work with.

We shall be using a combination of performance shots in the studio and location shots in the posh part of Harrow on the Hill and various places around central london like St James park and the London eye. The night time shots shall be shot in central London as that is the times she will be out with her boyfriend and her friends for the end. the day time scenes will be filmed in the Harrow area to show a contrast in her life.

Trafalga sq:

St James:

HydePark

Harrow on the hill

Story Board

Here is a picture of the story board for our music video.

Our inital idea is Our performer is having a bad day everything is going wrong just like the lyrics say and then she see's her boyfriend and things instantly start to perk up for her life. At the end however she decides to ditch her boyfriend and have a night out partying with her girls.

We have spoken to a few people who have agreeged to be our performers.
Our main performer will be Noor in year 12 as she has the right sort of look we invisoned for our artist as her style is quite quirky and fun.

Her boyfriend shall be played by Michael and we shall be having a guitarist in some on the studio scenes who will be Kurt anouther friend from outside school who agreeged to participate in the production

Wrong Song- Song Lyrics + Mp3

Get Your Own Free Hypster.com Playlist.

It's the day that I get up too late

got a meeting at half nine

there are no clean socks

and the milk's run out

all is going to be fine



I miss the bus and the tube is stuck

there is nothing I can do but fail

if I had a hammer I would slam my thumb

but I don't so I break a nail

THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
HERE IS A SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG

I forgot my keys and I lost my glove

and I left my card at home

I can't find a thing, I can hear it ring

but where is my phone?



when the trousers rip and the wrong things slip

out to where they don't belong

i clearly got my knickers in a twist

did I have to wear a thong?

THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
HERE IS A SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG

I refuse to get upset

this is the sountrack in my head

I am the hero of my own big movie

Maybe a looser and flop

lets loose the bad mood and do pop

where is my party hat, lets get silly


The computer crashed the printer died

this is such a perfect day

I'm glad I spent it with you

now get out off my way

I know there's worse

and I know I'm fine

so f off and let it be

I am cursing cause I like to swear

it's all positive you see

THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
HERE IS A SONG TO SING ALONG WHEN EVERYTHING GOES WRONG
THIS IS THE SONG TO SING ALONG WHEN EVERYTHING GOES WRONG

Diva Eve

After contacting both artists we got a response from Evelyn Brink aka Diva Eve and she agreeged to let us use her song Wrong Song ( This is a song to sing along).

She is a highly energetical performer and her confidence being built upon real experience and training
in Berlin, NY and London.

Her love for Pop music was first discovered under the kitchen
table where she was found playing the flute along to ABBA.

Flute and piano lessons followed and songwriting began.
The Rock-gothic band phase and a live street music tour
started off her musical journey that has now lead her to
London via New York.

Musical influences are Billy Joel, Mozart,
Tory Amos, the Beatles and Madonna.
The big passion hit with Belinda Carlisle's "la Luna" setting
off a burning fire that has never set to cease.
Dionne Warwick was vocally inspiring and Queen proved
to me that Rock really rocks.

Discography
Album 1: Diva Eve-WHO's YOUR DIVA
Album 2: Diva Eve
Heart-core
2002, New York


Biography from her website www.divaeve.com

Artist Research

We decided to look through unsigned.com for genres we felt that we can work with to create a effective music video. We chose 2 different genres to appeal to different audiences. One was a soula rtist called Solo and the other was a alternative pop artist called Diva Eve.

The songs we considered were Mi Latina by Solo and Wrong ( This is a song to sing along) by Diva Eve.
With solos style we thought that our target audience would be from 18- late 20's as it is a mature style where as Diva Eve has a youthful up tempo song that would appeal to the younger generation of 16-early 20's.


http://www.unsigned.com/1solosoulrbartist
http://www.unsigned.com/divaeve

Feedback

Well done for completing all of the textual analysis work Jasmin. You now need to upload further planning work i.e. initial ideas for your production and evidence of storyboarding.

Well done for the research and planning work completed so far Jasmin. Please now upload your work on postmodernism and your Paparazzi analysis.

Post Modernist

Modernism was a political-social/art movement that roughly occurred during the 1890's to the 1960's and was a rejection against realism.



Post modernism was from the 1970's onward and was the breakdown between genres and style, and the distinction between the binary divides for example a human and a machine. It mixes up time and space in its narrative and emphasises style over content. It blurs fiction and reality and is becoming used more for a mediated version of reality.



Key features on Post modernism is

Intertexutality- One media text referring to another

Parody- Mocking something in a original way e.g the simpsons

Pastiche- An artistic work in a style that imitates that of anouther work, artist or period. This is a self-concious imitation. E.G Marylin Monroes Gentlemen Prefer Blondes and Madonna's Material Girl.

Bricolage- Mixing up and using different genres and styles. e.g Shaun of the dead is a zombie movie mixed with romance and comedy

Homage- A imitation from a respectful standpoint.



A Post modernist analysis of Lady gaga's Paparazzi

The opening of the music video starts with title credits which are in the style of old Hollywood movie credits ; making this opening a pastiche of them. There is intertexutality in this music video as it is similar to Michael Jackson's video's which were mini movies. Also the opening pictures are references to the popular movie Sunset Boulevard.

There is a scene where she is in a swirl background and this is meant to be a pastiche or homage of Alfred Hitchcock's Vertigo. At one point she is wheeled into the manor and stands up half dressed like a robot and half human. This is blurring the boundaries between the binary opposites of humans and robots.Also her costume is similar to CP30 from Star Wars so there could be a intertexutal reference to the movie. The music video sticks to performance based conventions such as lip syncing and having dance sequences with the use of back up dancers.

At the end of the music video she is seen in a outfit similar to Minnie mouse making a reference to popular pop culture. The newspaper headlines show irony as they love her when she's killed someone but not when she is injured which could suggest she is sending a personal message there. When she is arrested by the police and is in a police line up the blurring of boundaries between fiction and reality take place. Al like the beginning the video ends with Hollywood movie credits making it a homage to Hollywood films.

Audience Reasearch Survey

I conducted a survey between 20 people 10 male and 10 female and these are the questions and some graphs representing the results.

1) What gender are you? Male Female

2)Age? 13-15 16-18 19+

3)Ethnicity? Black White Asian Mixed

4) What music TV channels do you watch often?_________________

5)Does a good music video encourage you to buy the track? Yes No

6)What is your preferred music genre? R'n'B Pop Indie Hip hop Grime Rock

7) What do you expect to see on posters advertising artists?________________

8) Do you watch more music videos online than TV?

9)What do you like about CD/DVD covers?____________________

10)What type of Music Video do you like? Performance( Sing/dance) Narrative(Story) Concept (Theme)

11) What type of promotions do you prefer to see artists on? Posters Billboards TV Channels

Results:

1) 10 male 10 female

2) 7 people 13-15 2 people 19+ and 10 people 16-18

3) 6 black , 6 white, 5 Asian and 3 mixed

4)The most popular were MTV base and MTV

5) 6 people said no 14 said yes

6) Demonstarted on the graph

7) Artist's name, release date, name of the song

8)Shown on the graph

9)The pictures

10)10 performance, 6 narratice, 4 concept

11) 15 Tv, 3 posters, 2 Billboards

Marxist Approach

In the marxist theory there is the dominant ideology message which could have influential and controlling effect on the masses.
The dominant ideology forces that determine how society functions.Marxists belive that all powerful instituions subtly control, how we the masses conduct our lives in society.

The most dominant institutions are
The press
The media
The internet
The music Industry

The supposed subtle dominance with which the media control the masses is known as hegemonic control.

Hegemony was a ideological concept first introduced by Italian Marxist Antonio Gramasci. He belived that the media message could perform a subtle indoctrination, influencing the manner in which society viewed the worl until the message becomes 'common sense' unchallenged by the masses. Hegemonic control is an acceptance of the 'status quo'.

A Marxists annalysis on Goldies-Inner City Life video.

The video's narrative is about the pressures faced when living in the inner city. This is evidenced in th emusic video by the setting being london and some of the scenes being set in a club and in a council flat. The narrative also shows a single mother raising two kids in a council flat and dealing with ways to pay off the bills reinforcing the pressures of innercity life. There are high angled shots looking down on people displaying their vulnerability whilst it shows that the upper class are controlling the working classes.

Marxists would say this video demonstrates a small amount postive emssages of kids playing around sohwing a postive aspect on life however, it is mainly portaying negative messages as their is youths chucking trollies off roofs, people smoking in a club etc. This challenges the hegemonic control as usually people would vision living in the city to be a happy and postive life, with lots of money and little worries however the video shows the non realistic aspect of that.

The target audience for this would be the masses and a niche young audience who are interested in listening to drum and base. It gratifies the audience as it challenges what most videos do and subverts the stereotypes of these type of videos.

Post Feminist Vs Feminist view of Britney Spears Toxic

In a feminist's point of view Britney Spears Toxic music video would

• Confirm typical stereotypical representations of women's jobs
• It capitalises on her sexuality
• The video is very provocative making it a inappropriate example for younger generations
• She uses the 'Chameleon Effect' with her various costume changes showing that she can't just use her talent to sell records she has to change her style to do it.
• She demeans herself by exposing her body as it is the only way for her to sell records
• As 'sex sells' she is being pressured in the industry to reveal her body to make money
• The male on the air plane shows a realistic representation of men
• When she is holding onto the back of the guy on the motorcycle it could show that she needs a male to do it and to protect her

In a Post-Feminist's point of view the music video would

• Subvert female stereotypes as she dominates all the males and is in control of every situation
• It shows Britney to be strong and aggressive i.e when she pushes the man to the floor, it connotes her own power and dominance as well as showing her sexual empowerment.
• She subverts the stereotype roles of air hostesses
• She is dressed as a dominatrix and changes her costume often showing the 'Chameleon effect' and how it empowers her.
• The fire in her video is a visual metaphor as it represents her as hot and confirms her female sexuality and passion
• It is also a euphemism for the female orgasm

Textual analysis of After School- Ah

The music video is a mixture of a performance , narrative and concept.

In the opening of the music video there is the instrumental playing and a tracking shot of the bands members inn a school classroom wearing typical school uniform of a pleated skirt, blouse and a jumper. You can see the various members doing different activities such as doing ballet, teaching someone how to dance and studying which some of these stereotypical for females to do in a feminist reading of the text.

As the song starts there is a mid shot of the girls performing part of their dance routine in different outfits such as vest tops, blazers, dance trousers which are bright vibrant colours and are dancing against a white plain background. This is stereotypical for girl groups in music videos as their videos consist of half of their dance routine and the rest based on a theme or concept.

There is then a close up on the male teacher who enters the classroom. He is dressed in a orange top , shirt, trousers and glasses with messy hair. This is not stereotypical in music videos as the guys are usually portrayed as visually stunning. The girls are all sat behind classroom desks staring at the board in front of them. There is a close up when Kahi enters and it switches to a long shot of her running her hand up her thigh and lifting her leg up demonstrating her sex appeal to gratify a male audience. There is a close up on one of the girls winking at the teacher and n response he drops his book that she bends down to help pick up as a means of flirting. As the teacher is conducting the lesson Kahi rebels by dancing sexually on a chair standing up so she is centre attention. The sound matches in time with the girls singing and can be evidently seen throughout.

As the second verse is sung the background changes to a girls locker room where all the members are standing by lockers in gym clothes doing their hair and various other things. There are towels with the groups logo and name on promoting the group as well in the video. They are all dressed in gym clothes and the scenes switch between the locker room and the underground basement. In the underground basement where the girls are performing their dance routine they are seen wearing shorts, short tops that reveal their stomachs, long socks and trainers as they are dancing to enhance their sex appeal. The male teacher accidentally walks into the changing room and tries to back out however the girls all grab him and start adjusting his looks and style so he is more appealing to grab the female gaze.

As Beckah and Kahi rap the girls are seen kicking down doors and sitting on top of cars and having fun showing their strength and dominance and flaunting their sexuality. At the end of the music video the instrumental is replayed and the girls all hurry to sit back down in their desks and adopt the good school girl image. However as the teacher walks in this time he is dressed in a suit and looks visually stunning and starts dancing about a tiny bit as the girls study showing a role reversal.

In a feminist reading of this text they would note how the girls are made to portray stereotypical female jobs activities such as doing ballet and would be against how they are made to flaunt their body and use their sexuality as the only way to sell their music.

However in a post feminist reading they would praise this music video as the girls show their dominance over men and show their sexual empowerment and are in control of 'the gaze'

they are seen as sassy sexy icons which challenge the traditional assumptions that females are passive and just dancers in videos.

Post-feminism and the female gaze

Post-feminism (1980's)
- a re-appraisal of feminist views
- does not strive for 'equality' as this assumes men are 'the best'- they wish to surpass male achievements
- Objected to theories which position them as objects of the 'Male gaze'
-Identifies a 'female gaze' and women are actively desiring men
-Women begin to assert their right to dress and be sexually active.

Thank you for adding me. Your blog is looking good so far!

Feminism ( 1960's/1970's) & the male gaze

- A movement in which women questioned their position within patriarchal society and the 'private sphere' of home/children/domestic bliss
- serves to uncover, challenge and eliminate oppression and dominant gender imagery.
-women began to debate the narrow range of stereotypes presented across all media;
-womens as virgins, mothers or promiscuous
-women as sex objects
-women are inferior to men
-women as domestic/based in the home.

Sexual Objectification and the Male Gaze

( Laura Mulvey)

Definition of voyerism: Erotic pleasures gained from looking at a sexual object ( who is unaware of being watched)

- Prescence of women solely for the purpose of display rather than a narrative function

-Females on display that are passive and objectified for the male gaze regardless of the viewers gender.

-Vouyeristic treatment of the female body in 'male' videos and the use of dancers as adornments to the male ego

-The inclusions of women for display is a staple element in music video's across all genres.

-women connote to-be-looked-at-ness and are the object of the Male gaze.

Gender stereotypes in Music

Research taken from Joining the dots may 2009 OBJECT

- Men are engaged significantly more aggressive and dominant behaviour
- Men are represented as independent, adventurous,unemotional and competent.
-Stereotypical gendered occupations are apparent i.e Men as firefighters/Mechanics and females as waitresses/cheerleaders
-Women are engaged with significantly more insignificant roles and are usually involved in explicit , sexual and passive behaviour.
-Women are represented as objects of sexual advances or as sexual objects
-Women are more likely to wear revealing and provocative clothing.
-Women are portrayed as decorative objects that dance, pose and do not play instruments

these research findings were not restricted to the hip hop genre only

Textual analysis of Because I'm Stupid-SS501 boys over flowers ost

This music video is a example of a narrative and concept music video as the song and video were created for the drama Boys Over Flowers and is used as part of the Ost.

The music video is made up of various scenes from the drama to demonstrate the love triangle between the 3 main characters which is stereotypical in Korean dramas and Ost music videos.

The beginning shows a close up of one of the males called Jihoo who is involved in the love triangle playing the violin as the main girl Jandi first see's him, hinting to the audience that this will be a important pat to the drama. Later on there is a close up of the 4 main boys walking through the school however there is only a close up on the two main boys involved with the love triangle as Jandi watches. The 4 boys are meant to be "flower boys" which is known in Korea for being extremely good looking and this is used to gratify the female audience who is the main target audience.

For half of the music video it then shows scenes representing the love that will occur between Jihoo and Jandi which is a much more romantic side. She is seen clutching the handkerchief he used to clean her face when she was attacked, signifying that she will have strong feelings for this character. The lyrics of the song match the scenes as at one point the lyrics say " only you, i looked only at you, i'm making memories alone" which is when Jihoo is in his house alone and depressed suggesting that their will be difficulties for the two.

The other half of the music video is dedicated to the love between Junpyo and Jandi showing the different love between them compared to that she has with Jihoo. As the lyrics "Even though i cannot hold you lie this, I need you I cannot say any more then this i need you,I keep hoping i'll keep hoping " are heard there is a scene between Jihoo and Jandi with them hugging as she cries and he then kisses her, however the Junpyo then see's and a small fight breaks out between the two suggesting to the audience there will be lots of difficulties for all 3 of the characters and lots of rivalry to gain the audiences interests to watching the drama. The music video ends by repeating the end scene suggesting that it is important to the drama or that the drama is like a cycle.

The characters are all in high school which is represented by the mise en scene of the location and the school uniform that is often scene worn by Jandi.

Textual Analysis of T.O.P-Turn It up

This music video is a stereotypical example of the rap genre based on American rap videos.The entire video is in black and white. The opening shows a mid shot of T.O.P facing the back in a white suit, the scene then changes to a girl dressed in a marching band uniform banging a drum in time to the beat. The rest of the opening switches between different scenes of women in tight black leather body suits. One is tied to a spiderweb and two have aces pained on their cheeks and dance provocatively.

The scene then focuses on T.O.P in chair with lots of women surrounding him dancing as he says the line "I'm the biggest pimp T.O.P" which is the first line of the song. The scenes then flick between T.O.P rapping and the girls dancing provocatively. At one point he is sitting in a chair whilst a girl is next to him dancing and then begins to lean over onto him. The girls being dressed and doing this also help to gratify the male audience. He says a line " Kung Kung Kung" which in korean is often associated with when you pop your chest. However in the music video 3 target shooting cut outs in the shape of women are shot in the chest as this is said. In the music there is a part that sounds like going down a piano scale, as this is heard a girl is seen lying over T.O.Ps lap as he pretends to go down a piano scale on her back with his hands.
Also when he says the words " Monkey magic" a monkey is shown holding a guitar linking the words and images once again.

In the 2nd verse he begins to mention various designers names such as Galliano and Louis Vitton and shows examples of their products on him. Which is showing his wealth and status which is stereotypically linked with rap artists. His clothes begin to swap in the scenes between a white suit and a black suit as well as a sports car being shown. T.O.P is seen lying on the boot of the car posing once again showing his status and wealth. The end of the video shows a mid shot of him sitting in the chair with a smug expression. As the last beat is heard, he does his signature move of lifting up one eye brow.

The music video gratifies the female gaze through T.O.P's appearance. In a feminists point of view this music video stereotypes women as sex objects and being controlled by a patriarchal society as they all seem to belong to him. However in a post feminists point of view the women are dancing by themselves most of the time and not surrounding him which allows them to go against the stereotypes of women being passive and being in control of the male gaze.

Textual Analysis of SS501- Fighter

When K-pop groups mainly the boy bands do a dark and hard concept for their music video they often wear dark clothing with chains attached to them and not alot of lighting creating a dark atmosphere. It is conventional to switch clips between the member singing and seeing the group performing their dance routines however in this music video SS501 break the conventions by having separate scene that link to their concept of the song.

The sound is in sync with the images as the members are lip syncing some of the lyrics and also performing the dance moves to the certain part of the music.for example when the line 2 i can fight you always in my mind" is sung there is a clip of SS501's leader Kim HyunJoong singing it.
In addition
the music video uses alot of contrasts between hard flashes and soft flashes. The effect of this is that it helps portrays the manly concept and helps show a differentiation between the clips.
The music video mainly uses continuity editing. You can see the scene changing however it flows freely not interrupting the audiences focus on the performance. This meets the audiences expectations.

The music video is a mixture of performance and concept as it is stereotypical for the artist especially boy bands to perform their dance routine and sing during the video. However they have a concept linked to the songs title which is fighter so their video also shows various scene of them training and being strong to represent the songs title. The music video uses a array of camera shots such as close ups on the members faces so the audience can witness who is singing which part of the song but also to show their facial expressions which are quite fierce giving off a fighter feel. By using close ups they are gratifying the female target audience as they are often concerned with how the members look and that is one of their selling points.hey also use long shots to show the dance routine and when they are training whiles using medium shots of the members to show their solo parts.

The mise-en-scene of the music video helps contribute to the generic codes of the music video's concept.The background changes from a underground fighting cage to a dark empty room where the members are seen training hard with punching bags and skipping ropes linking with the theme of the song fighter. The members are also dressed in black clothing with silver chains attached onto the side of the trousers. They also have gold jackets to differentiate them from the back up dancers at times. In the scenes where the members are training there is dark lighting to add to the atmosphere ; also back lighting is used on the members solos to emphasis their power and strength. This attracts their target audience as it appeals to the female audience gratifying their needs which makes the song successful as females would then purchased it, especially their official fan club.

Genre

iWhat is genre?
Genre is a way of grouping and classifying different types of text and medias.

What music genres do you know?
R'n'B, Pop, Hip Hop, Rap, Heavy Metal, Rock, Screamo, Indie, Techno, Funky house, J-rock, K-pop, Trance.

What are generic codes and conventions?
Generic codes are symbols that relate to a specific genre and often appear in their music videos. For example in rap videos there are usually lots of jewelery and girls. A convention is a particular style for example the rock genre often uses a performance type of music video.

Why is genre important?
Genre helps to gratify the audiences needs and it defines the type of music the audience will be listening to. Many people often associate themselves with a certain type of genre as they have a strong liking towards it.

What are the drawbacks of genre?
The drawbacks are that genres often create stereotypes which are often negatively portrayed in society. If relying on generic codes of a genre when making a music video the end product would end up standard and not something eye catching to the audience

What are hybrid and sub music genres?
Sub genres are types of music that are form te same family as other main music styles. for example subgenres of dance are techno, garage,funky house.
Hybrid music genres are a mixture of more then one type of music for example grime is made up of Rap and hip Hop