Thursday, 10 March 2011

Evaluation no 1

My music video is of a very unique and quirky pop genre that isn't seen in the music charts now days, helping make or ideas to subvert the conventions of mainstream music videos.



Our music video begins with using homage of early 40's/50's movies with the cursive writing to set the introduction to our video.which is often seen in the titles and credits like in ours. We chose to use the colour red which is considered to be a very pop and quirky colour; in addition it appeals to a universal audience. we originally planned to use a bright florescent pink, however after receiving constructive feedback from outside opinions we decided to change the colour as pink suggested it would be more targeted at girls and so male viewers would switch over when seeing it on a music channel. we used Tricaster footage of our artist lip syncing the song lyrics which is a stereotypical feature of a music video.,it has a flow through narrative that is also a stereotypical feature of most concept or narrative based music videos.

we developed conventions of using tricaster in the music video by having our tricaster footage overlap the narrative shots as well as having text come up beside the performer as she sings
We challeneged conventions by doing something alternative and using images behind the artist whilst she lipsyncs aswell as having the artist singing ontop of the narrative. we also used thought bubbles duringthe narrative shots to show their thoughts rather then letting the audience judge fromthe scene itself adding a comedical element. We used a every day girl that everyone could relate to instead of having our artist over the top and flashy like a typical celebrity.

Our video and music style is very unique and in esscence to create a humourous different video we paid a hommage to emeniems lose control music video as he is a very unique artist and his videos are very outrageous. For example we used the push transition that is often seen in sitcoms create humour and in both videos this is evidently seen.


We also used thought bubbles to portray funny messages for our narrative characters to be thinking as seen in reference to the video.


We used images behind our performer when lipsyncing to join in with the narrative similaly like Eminems.


















We also used text at the side of our performer however we used words from the actual lyrics in order to show their importance.












3oh3ft Ke$ha - My first kiss



As evident in our music video we also had lipsyncing ontop of our narrative scenes with is rare to see in music videos . 3oh3 have a similar quirky genre aswell , so it suited our music video.

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