When creating our ancillary tasks we created a brand identity for our performer as we used a consistent colour scheme of pink and blue which is seen in our music video as well as on the magazine advert and CD covers. The pink we used also considered with the colour of our artists watch which is also seen in our video and ancillary tasks, making it unique to our artist.We also had a constant use of the same font in our advert and CD covers which also plays a part in our performers brand identity.
Here is examples of our work and how it created a brand identity.
When beginning to create our ancillary tasks we looked into various existing products by artists of a similar genre such as lady gaga and Katty Perry. By looking into existing products we were able to see what codes and conventions we should adhere to in order to create a realistic looking product. Katty perry's album uses a lot of bright colours which is often linked with the pop genre
and in essence we used this feature by selecting shades of electric pink and blue in order for them to stand out and be quirky like the genre of our music video which different to the pastel colours usually seen on pop album covers. By subverting the codes and conventions we are adding our own original flare to the tasks in order to make it have visually appealing aesthetics so that people would want to look at it and buy it. An example of Katty Perry and Lady Gaga's album covers are
When in comparison to ours, Katy perry's is a lot more female and that is the brand identity she has created in all her covers where as Lady Gaga's is more dark and edgy similar to her music videos; where as ours looks more quirky and electrifying, which also links in with our music video. When creating the front cover we stuck to using the conventions of just having a single picture of the artist as well as having the title of the album in bright bold lettering so it stands out. When designing the back cover we took into consideration all the conventions of having the track titles listed to one side similar to most conventional CD covers as well as including institutional information that we created to give the cover an authentic look such as creating the artists website address and a copyright label.
Here is our back cover along with one of Katty perry's
Both covers went for a simplicstic style however her institutional information is a lot smaller then ours. However I think that we have created authentic products to assist our music video well by having influence form existing examples as a starting point.
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