Evaluation Q4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Throughout my A2 course i have used a variety of new media technologies to present my research and planning, construction and my evaluation. When we first started doing research into different media theorists and genre's codes and convention i analysed existing music videos and then embedded my analysis and the video onto my blog. We also did a vox pox's session in which we recorded various different people on a digital camera answering questions to do with our music video and then edited them on adobe premier and uploaded it to the media streaming sight Youtube so it was able to be embedded into our blog.

We then started to do research into a unsigned artist and track and got peer assessments on the potential tracks by streaming the track through unsignedartist.com We also used slide share in order to create a sideshow presentation and upload it onto our blogs to show the analysis of our music lyrics.


We then took a digital camcorder and tripod to record original footage in order to import it into the dtp video editing programme Adobe premier. Through adobe premier we were able to create a realistic looking music video using such tools as the razor to cut out the clips we did want from the ones we didn't. It also had a variety of shot transitions and effects to help create a original professional piece of work. We used transitions such as the push transition and clock wipe in order to help us achieve a comic effect. we then used the tools such a text tool in order to create the funny saying's our performers are thinking, as well as having it as the text beside our sound editing clips. We used a green screen to record our performer lipsycing in order to have a authentic performance piece.

Using the green screen is a professional technique seen in many movies and music videos in order to have different backgrounds behind their performer or scene. We then rendered our video once editing was complete and uploaded the avi format file to youtube in order to embedded our video on the blog as well as publicly broadcasting our finish product.

In the evaluation stages i used all the information i have uploaded onto my blog in order to reflect over the whole production process. I took screen captured of various different existing videos as well as my own in order to draw clear comparisons and reflect on how successful my production was.